Smartwool began with a simple idea: make socks that keep feet warm, dry, and comfortable in any condition. Using Merino wool, their products naturally regulate temperature, wick away moisture, and resist odor. Smartwool has since expanded into shoes and insoles that extend those same benefits, providing breathable comfort for all-day wear. Perfect for outdoor enthusiasts and everyday users alike, Smartwool footwear keeps feet happy, healthy, and supported in all seasons.